baetulī

Label for bouldering clothes / Creative Direction / Design & Development / 2020 








baetulī is a project that I started 2020 with my partner Hagar
Ihm-Rieger. 
We wanted to create a new look in bouldering apparel.
Away from the to technical, towards more natural materials.

More information here:  www.baetuli.com

Photography:
Jonathan Ihm
Jonas Luthi





       

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