baetulī
Label for bouldering clothes / Creative Direction / Design & Development / 2020
baetulī is a project that I started 2020 with my partner Hagar
Ihm-Rieger.
We wanted to create a new look in bouldering apparel.
Away from the to technical, towards more natural materials.
More information here:
www.baetuli.com
Photography:
Jonathan Ihm
Jonas Luthi
Ihm-Rieger.
We wanted to create a new look in bouldering apparel.
Away from the to technical, towards more natural materials.
More information here: www.baetuli.com
Photography:
Jonathan Ihm
Jonas Luthi